Jewelry: Attack of the Jewelry Commercials
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Lately as I’ve been cruising through the Twitterverse, I’ve encountered a LOT of negative commentary about jewelry commercials. Yeah, you know those commercials from the big chain jewelry stores or DeBeers diamonds (the diamonds are forever folk) that always increase around Christmas time and reach a fever pitch right before Valentine’s Day. Comments usually range from mild amusement:
Me and my dad are cracking up at these corny jewelry commercials, good times (via @aprainey)
Have you ever noticed how completely lame all the jewelry commercials are? Does anyone actually use those lines? (via @KelleySeitter)
I will be very happy when Valentine’s Day passes and the commercials for tacky jewelry stop. Diamonds deserve better. (via @CapitolClio)
…to gagging and nausea…
Jewelry commercials make me violently ill… Is Valentines day over yet? (via @meghanlambert)
Confession #2: Whenever cheesy Valentine’s jewelry commercials come on, I make loud obnoxious vomiting noises. (@LeeAnnMarcel)
Jewelry commercials make me gag (via @mynameisdawn)
Why do jewelry store commercials always make me want to barf? (via @angrae17)
…to downright hatred and violence.
jewelry commercials this time of year at tantamount to waterboarding. #hewenttojared (@TheEngagementP)
Aside from my regular hatred for Valentines Day (which is HUGE), I hate it even more because of all the stupid gushy jewelry commercials. (@bractune)
All these valentines jewelry commercials make me wanna choke a b****. (@ThisIsAlanya)
Commercials for Kay Jewelers and Jared’s appear to be a favorite target….
does jewelry equal love? yes if you’re kay jewelers (via @ShantaFabulous)
The materialism of jewelry store commercials disgusts me. Every kiss begins with jewelry? Makes me grind my teeth. (via @joshgister)
kay jewelry commercials make me want to vomit. (via @whitneyw3)
Oh my gosh, these jewelry commercials are so cheesy, but this Kay Jewelers leg cramp proposal commercial had me dying laughing! (via @hlsteed)
The Kay Jewelry commercials make me want to vomit. (via @livelaughlove32)
Kay and her Jewelry store deserve to have baseball bats taken to the head for making us endure those heinous commercials! (via @libbycrews)
good lord all these jewelry commercials are SO DUMB! “Don’t be scared, I’m right here and always will be.” *GAG* (via @kerrinsuzanne)
The previous quote was talking about this commercial in particular:
So what is it about these commercials that makes people react so negatively? Seriously, I’ve seen very few comments how much folks enjoy the commercials. If they’re out there, then I haven’t run across them. People don’t wait for these like they do for Super Bowl commercials. Is it because there’s so many of them that people just get tired of them? Are the complainers mostly single folks that hate Valentine’s Day? Do they just seem cheesy and unrealistic? Or are people upset because they reduce the holidays and love to a retail event? Or maybe everyone just so cynical that they can appreciate old fashioned romance.
For my part, I mostly ignore the commercials. Although I make jewelry I’m more likely to get excited over a brand new MacBook Pro than a honking big diamond ring. But when one does get my attention, I’m more amused because I can’t envision anybody I know actually giving jewelry in any scenario like those portrayed. Now, I’ve witnessed some thoughtful and memorable gift giving involving jewelry in real life (my sister in law’s recent engagement springs to mind), but never the picture perfect scenes common in most commercials. But aren’t most commercials shot in that picture perfect world? Maybe jewelry commercials would be more interested if they were messier…or a bit more ironic. Maybe if they involved a bit of the messiness of real life, say a husband giving jewelry because he’s stuck in the dog house. Now that would be interesting.
So what do you think? Jewelry commercials…love them? Hate them? Indifferent?
